“Gearing Up for Year-End,” is designed to equip your organization with actionable strategies to maximize year-end giving and enhance donor retention. This session will focus on the importance of donor segmentation, increasing giving through innovative campaigns, and effective engagement tactics. You will learn how to create personalized donor experiences, implement successful fundraising initiatives, and utilize data-driven approaches to boost year-end contributions.
By attending this webinar, you will gain practical insights of how to implement the Cause Selling Cycle and weave them into strategies to optimize your year-end fundraising efforts. Focusing on personalized engagement, strategic campaign execution, and effective marketing will empower your organization to build stronger donor relationships, increase contributions, and set the foundation for sustained success. Join us to ensure your year-end campaign not only meets but exceeds your fundraising goals.
Key Takeaways:
- Understand the importance of segmenting your donor base to deepen engagement and increase retention.
- Utilize storytelling to emotionally engage donors and illustrate the direct impact of their contributions.
- Learn how to implement personalized communication methods to establish rapport and foster connections.
Moderator:
Jarrett R. Ransom, MBA
President & CEO, The Rayvan Group
Jarrett R. Ransom, MBA, is known as the Nonprofit Nerd. She lives in Phoenix, Arizona, and she began her consulting firm in 2009, working exclusively with nonprofits nationwide. Under her leadership and guidance, her teams across the nation raise millions of dollars every year to support and sustain their mission. Ransom has helped create sustainable fundraising strategies for start-up to multi-million-dollar organizations. As president and CEO of The Rayvan Group, Ransom consults with nonprofits to help them see the future of their organization — not just their immediate needs, but several years down the road by providing strategic planning extending three to years and beyond. Ransom recently served as co-host of The Nonprofit Show, where she brought her dynamic energy and enthusiasm featuring nonprofit thought leaders and topics from around the globe.
Presenter:
Muhi Khwaja, MPA, CFRE, CFRM
Trainer, Fundraising Academy
Earning a Bachelor’s in history and psychology from the University of Michigan in 2009, Muhi Khwaja didn’t know what to do until the summer before graduating. The Development Summer Internship Program at the University of Michigan sparked his interest in fundraising (development) as a career. After working with several nonprofit organizations, he earned his Master’s in Public Administration in 2013, from U-M, specializing in nonprofit management. Muhi has over 15 years of nonprofit work and fundraising experience as a one-person development team to a chief development officer.
In 2016 he became a Certified Fundraising Executive. In 2017, he earned a Certificate of Fundraising Management from Indiana University’s Lilly Family School of Philanthropy, and in 2024, he earned his Executive Certificate in Religious Fundraising from IU LFSOP. In 2022, he joined Fundraising Academy as a trainer.
Muhi serves as the co-founder of the American Muslim Community Foundation (AMCF), where he helps families distribute more than $20 million since 2017. AMCF serves as the only national nonprofit organization focused on creating Donor Advised Funds, Giving Circles, distributing grants, and building endowments for the American Muslim community.
If you can’t join us live, you can still register and you will receive the recording to view on your own time.